Amsterdam UNStudio architects have completed this department store in Cheonan, South Korea.
Call Centercity Galleria, the building facade is composed of two layers of foil, creating a moiré effect.
Animations and light patterns projected from the skin at night.
Daylight is admitted through the front and is reflected throughout the interior of all white redoubt of the need for artificial lighting.
The areas of the department store has been earmarked for cultural programming such as exhibitions and fashion shows.
More information about the UNStudio in dezeen »
Pictured above is Kim Yong-kwan
The pictures are from Christian Richter / View unless otherwise noted.
The following information is UNStudio:
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Ben van Berkel / UNStudio Centercity Gallery in Cheonan - "If museums are becoming supermarkets, why should the big stores do not become museums?"
"The Galleria Cheonan responds to the current retail situation in Asia, where large stores also operate as social meeting places and semi-cultural. Because of this, the quality of public spaces within the building was treated as an integral aspect design. "Ben van Berkel
Pictured above is Kim Yong-kwan
Eye Shopping - Re-conquest of the public domain within a shopping destination
Centercity UNStudio Gallery stores in the Korean city of Cheonan claims the social and cultural space within the private, commercial large-scale department areas.
Rather than being the result of a prescriptive approach, ground rules, the Galleria Centercity design is based on observations of current trends in the behavior of large commercial spaces. Particularly in Southeast Asia, the stores are largely a function of social, people gather, meet, eat, drink and both store and window shopping in these places. The department store is no longer just a commercial space, which now offers architects the opportunity to leverage and extend the social and cultural experience for visitors. If today we see the museum as a supermarket, then we are also looking at the department store as a museum.
A broader interpretation services beyond the efficiency and profitability is at the center of the design. In view of this, along with a more varied UNStudio design aims to provide a stimulating experience for visitors.
Pictured above is Kim Yong-kwan
On the outside, this translates into an appearance that is almost impossible to fix. The dual-layer facades are articulated in a trompe l'oeuil pattern of the vertical. The vertical lines on the facade of the building scale illegible, "contains three floor levels, or fifteen years? Inside, this work with the scale and scope is still in a way that is at least as radical as the exterior. Upon entering, the department store space is revealed as a layered and varied which promotes research and develops as they move through and into the building.
Programming, Cheonan Galleria incorporates a number of cultural and public spaces, including an art and a cultural center and a VIP room. In the basement, a food court and supermarket are special destination other than inside the building, which is both integrated with the global design strategy.
Pictured above is Kim Yong-kwan
New Cheonan-city development as a platform for innovation
Located about 80 kilometers south of Seoul, Cheonan is well connected to the capital by train and road, with a new high-speed rail link has recently completed. The area around the terminal high speed again under development and - very visible from the main road - the Galleria Centercity marks the entrance to this area of new development.
"The interesting thing for me about the effect of Cheonan Galleria is that, due to the organization of the atrium and moiré treatment of the facade, creating illusions that lead to the apparent alteration of the scales and imaging doubles. No image is permanent in this building. "Ben van Berkel
Flow dynamics and large-scale optical illusion
The main theme of architecture for the Cheonan Galleria is the dynamic flow. This is found both inside and outside. The architecture of the building of 66,000 m ² responds to its central position, looked deliberately changing versatile. moiré effects, special lighting and animations to ensure that the appearance was constantly changes.
The double-layer facade enclosing the building with a number of strategic openings incorporated into the interior facade layer. These openings provide natural light inside. At the same time, the exterior sheet to prevent direct sunlight entering the building, ensuring a cooler environment, while the use of white on the inside finish minimizes the need for artificial lighting.
The interior derives its character from the accumulation of rounded plateaus in long columns. The repetition of the curves, enhanced by the spiral strip lighting in the ceilings of the platforms, gives the interior its distinctive character. Stacked four clusters, each comprising three storeys and containing public plateaus are linked to the central vacuum. This organization promotes fluid flow upstream of the people through the building from the atrium floor to the roof. In the lands are placed on a rotating basis in the space, allowing the central area to cover to find the way, the vertical movement, guidance and act as main attraction of the department store. The spatial and visual connections in space have been designed to generate a lively and stimulating environment in which the user is essential.
front of the media - The largest illuminated surface of its kind in the world
The strategy of building the box is to create an optical illusion. During the day the building has a reflective black and white look, while light colors at night are used to generate light waves of color on the illuminated surface of a large scale. The lighting design was done in parallel with the architecture and leverages the structure of the double-layer facade. Computer-generated animations specially designed by UNStudio are incorporated into the lighting design and relate to issues related to the department store, such as fashion, events, art and public life.
Put the brand - not the brand name
Instead of creating a platform for an effect of fence consists of multiple individual brand identities, the thematic content of animating the facade of fully integrated media provides a more comprehensive urban and brand-oriented site.
UNStudio
Design Team: Ben van Berkel, Astrid Piber Gijzen with Germany, Herschel Marc and Marianthi Tatari, Sander Versluis, Albert Gnodde, Lonkwitz Jorge, Tom Minderhoud, Jae-Young Lee, Seung-June Woo, BOINC Constantin, Lin Yu-chen
Interior: Ben van Berkel, Astrid Piber with Germany Gijzen, Cristina and Veronica Bolivar Barahona, Jae-young Lee, Felix Lohrmann, Kirsten Hollmann, Albert Gnodde, Martijn Prins, Lonkwitz Joerg, Cimenti Malaica, Licht Flores, Guillermo de Boer, Eelco Grootjes Alexia Koch
EXECUTIVE ARCHITECT / SITE MONITORING / landscape architect
GANSAM and Associates Architects, Seoul, KoreaI
Pictured above is Kim Yong-kwan
An expanded interpretation of utility beyond efficiency and profitability is at the heart of the design. In view of this, along with a more varied programme, UNStudio’s design seeks to provide a stimulating experience for the visitor.
Programmatically, the Galleria Cheonan incorporates a number of cultural and public spaces, including an art and cultural centre and a vip room. In the basement, a food court and specialty supermarket constitute another distinct destination within the building, which is simultaneously integrated with the overall design strategy.
Cheonan – New city development as platform for innovation Situated some 80km south of Seoul, Cheonan is well connected to the capital by railway and road, with a new high speed rail link having recently been completed. The area around the new high speed terminal is under development and - prominently visible from the main road - the Galleria Centercity marks the entrance to this new development area.
Place branding – not name branding Rather than creating a platform for a multiple billboard effect made up of individual brand identities, the thematic animated content of the fully integrated media façade facilitates a more holistic and site-oriented urban approach to branding.
